Course #: COMM 320
Class #: 2035
Section: 01A
Time
Online
Location
Online
Credits
3
Minimum
Tuition
$1362*
This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.
Course Details
Session:
SS1
Class Dates:
05-30-2023 - 07-13-2023
Location:
Online
Prerequisites:
COMM 100
Tuition:
$1362*
* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.
Tuition Details