UMass Boston

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Digital Media Analytics

Course Overview

Date / Time Location Credits Minimium Tuition*
9/2/25 - 12/12/25
Mo 4p.m. – 6:45p.m.
University Hall Y04-4100 3 $2065 (guest students)
Date
9/2/25 - 12/12/25
Time
Mo 4p.m. – 6:45p.m.
Location
University Hall Y04-4100
Credits
3
Min. Tuition*
$2065 (guest students)

Description

This course provides students with training in cutting-edge digital research methods to use text-mining as a powerful social listening and analytic tool. Through case studies, individual assignments, and group projects, students will gain both conceptual knowledge and hands-on experience in extracting meaningful insights from digital platforms, including social media, and developing effective communication strategies to engage diverse audiences through data-driven storytelling, an essential skill for contemporary communication professionals.

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Course Details