UMass Boston

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International Marketing

Course Overview

Date / Time Location Credits Minimium Tuition*
9/3/24 - 12/13/24
Mo 5:30p.m. – 8:15p.m.		 Wheatley W01-0064 3 $2557 (guest students)
Date
9/3/24 - 12/13/24
Time
Mo 5:30p.m. – 8:15p.m.
Location
Wheatley W01-0064
Credits
3
Min. Tuition*
$2557 (guest students)

Description

This course introduces the student to a systematic treatment of marketing on a global scale. Topics include the world market environment and its characteristics; identifying opportunities; and the development, implementation, and control of multinational marketing programs.

Prerequisites

MBAMKT 670 and Graduate degree student in Management

This course is closed for registration.

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Course Details

Session

Regular Academic Session

Class Dates

9/3/2024 - 12/13/2024

Location

Wheatley W01-0064

Enrolled / Capacity

12 / 35

Status

Closed

Instructor

Leon Zurawicki

Tuition*

$2557 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details