UMass Boston

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Marketing Research

Course Overview

Date / Time Location Credits Minimium Tuition*
9/2/25 - 12/12/25
TBA		 Online 3 $1965 (guest students)
$1950 (current students)
Date
9/2/25 - 12/12/25
Time
TBA
Location
Online
Credits
3
Min. Tuition*
$1965 (guest students)
$1950 (current students)

Description

This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.

Guest registration opens August 18

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Course Details

Session

Special Program 1

Class Dates

9/2/2025 - 12/12/2025

Location

Online

Enrolled / Capacity

30 / 35

Status

Closed

Instructor

Raymond Liu

Tuition*

$1965 (guest students)
$1950 (current students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details