UMass Boston

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Services Marketing

Course Overview

Date / Time Location Credits Minimium Tuition*
9/2/25 - 12/12/25
TBA		 Online 3 $1965 (guest students)
$1950 (current students)
Date
9/2/25 - 12/12/25
Time
TBA
Location
Online
Credits
3
Min. Tuition*
$1965 (guest students)
$1950 (current students)

Description

This course examines what differentiates services marketing from the marketing of products. Special attention is given to the unusually intricate coordination of planning and interaction that the marketing of services requires among the traditional management functions of marketing, operations, human resources, and finance.

Prerequisites

MBAMKT 670 and Graduate degree student in Management

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Current Students
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Course Details

Session

Special Program 1

Class Dates

9/2/2025 - 12/12/2025

Location

Online

Enrolled / Capacity

22 / 35

Status

Open

Instructor

Werner Kunz

Tuition*

$1965 (guest students)
$1950 (current students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details