UMass Boston

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Advertising/PR Campaign Planning

Course Overview

Date / Time Location Credits Minimium Tuition*
1/27/25 - 5/14/25
Fr 1p.m. – 3p.m.		 McCormack M01-0619 3 $1984 (guest students)
Date
1/27/25 - 5/14/25
Time
Fr 1p.m. – 3p.m.
Location
McCormack M01-0619
Credits
3
Min. Tuition*
$1984 (guest students)

Description

In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.

Prerequisites

COMM 270

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Course Details

Session

Regular Academic Session

Class Dates

1/27/2025 - 5/14/2025

Location

McCormack M01-0619

Enrolled / Capacity

13 / 30

Status

Open

Instructor

Terry Gipson

Tuition*

$1984 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details