UMass Boston

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Digital Media Analytics

Course Overview

Date / Time Location Credits Minimium Tuition*
1/26/26 - 5/13/26
MoWe 1p.m. – 2:15p.m.		 McCormack M01-0617 3 $2065 (guest students)
Date
1/26/26 - 5/13/26
Time
MoWe 1p.m. – 2:15p.m.
Location
McCormack M01-0617
Credits
3
Min. Tuition*
$2065 (guest students)

Description

This course provides students with training in cutting-edge digital research methods to use text-mining as a powerful social listening and analytic tool. Through case studies, individual assignments, and group projects, students will gain both conceptual knowledge and hands-on experience in extracting meaningful insights from digital platforms, including social media, and developing effective communication strategies to engage diverse audiences through data-driven storytelling, an essential skill for contemporary communication professionals.

Prerequisites

COMM 100 and one 200-level Communication course

Guest registration opens January 12

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Course Details

Session

Regular Academic Session

Class Dates

1/26/2026 - 5/13/2026

Location

McCormack M01-0617

Enrolled / Capacity

22 / 24

Status

Closed

Instructor

Hye Min Kim

Tuition*

$2065 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details