UMass Boston

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Introduction to Strategic Communication

Course Overview

Date / Time Location Credits Minimium Tuition*
1/26/26 - 5/13/26
TuTh 11a.m. – 12:15p.m.		 University Hall Y04-4190 3 $2065 (guest students)
Date
1/26/26 - 5/13/26
Time
TuTh 11a.m. – 12:15p.m.
Location
University Hall Y04-4190
Credits
3
Min. Tuition*
$2065 (guest students)

Description

This course presents an introduction to strategic communication. It focuses on the strategic communication industry (including advertising and public relations), ethics and regulation of the strategic communication industry, and the role of new media technologies in strategic communication.

Guest registration opens January 12

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Course Details

Session

Regular Academic Session

Class Dates

1/26/2026 - 5/13/2026

Location

University Hall Y04-4190

Enrolled / Capacity

30 / 30

Status

Closed

Instructor

Liang Ma

Tuition*

$2065 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details