UMass Boston

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Marketing Analytics for Big Data

Course Overview

Date / Time Location Credits Minimium Tuition*
1/27/25 - 5/14/25
TBA		 Online 3 $2557 (guest students)
Date
1/27/25 - 5/14/25
Time
TBA
Location
Online
Credits
3
Min. Tuition*
$2557 (guest students)

Description

Organizations large and small are inundated with data about markets and consumers. But the wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge - and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Considering the significant impact the big data and analytics, this course will be focused on understanding and making sense of market data collected at various levels. Students will learn data analysis methods, learn how to use R - one of the fasted growing software programs in business analytics, and have hands-on experience of data analysis by applying those methods to real cases.

Prerequisites

MBAMKT 670 and Graduate degree student in Management

This course is closed for registration.

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Course Details

Session

Special Program 1

Class Dates

1/27/2025 - 5/14/2025

Location

Online

Enrolled / Capacity

13 / 30

Status

Closed

Instructor

Jurui Zhang

Tuition*

$2557 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details