UMass Boston

University Hall viewed from front at night with students visible through floor-to-ceiling windows.
Marketing Communications

Course Overview

Date / Time Location Credits Minimium Tuition*
1/27/25 - 5/14/25
TBA		 Online 3 $2557 (guest students)
Date
1/27/25 - 5/14/25
Time
TBA
Location
Online
Credits
3
Min. Tuition*
$2557 (guest students)

Description

This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.

Prerequisites

MBAMKT 670 and Graduate degree student in Management

This course is closed for registration.

Return to Course List

Course Details

Session

Regular Academic Session

Class Dates

1/27/2025 - 5/14/2025

Location

Online

Enrolled / Capacity

10 / 35

Status

Closed

Instructor

Werner Kunz

Tuition*

$2557 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details