UMass Boston

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Marketing Management

Course Overview

Date / Time Location Credits Minimium Tuition*
1/27/25 - 5/14/25
Mo 5:30p.m. – 8:15p.m.		 McCormack M03-0407 3 $2557 (guest students)
Date
1/27/25 - 5/14/25
Time
Mo 5:30p.m. – 8:15p.m.
Location
McCormack M03-0407
Credits
3
Min. Tuition*
$2557 (guest students)

Description

This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Prerequisites

MBA AF 610 and Graduate degree student in Management

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Course Details

Session

Regular Academic Session

Class Dates

1/27/2025 - 5/14/2025

Location

McCormack M03-0407

Enrolled / Capacity

19 / 35

Status

Open

Instructor

Leon Zurawicki

Tuition*

$2557 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details