UMass Boston

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Marketing Management

Course Overview

Date / Time Location Credits Minimium Tuition*
1/26/26 - 5/13/26
Mo 5:30p.m. – 8:15p.m.		 University Hall Y04-4180 3 $2657 (guest students)
Date
1/26/26 - 5/13/26
Time
Mo 5:30p.m. – 8:15p.m.
Location
University Hall Y04-4180
Credits
3
Min. Tuition*
$2657 (guest students)

Description

This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Prerequisites

MBA AF 610 and Graduate degree student in Management

Guest registration opens January 12

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Course Details

Session

Regular Academic Session

Class Dates

1/26/2026 - 5/13/2026

Location

University Hall Y04-4180

Enrolled / Capacity

17 / 35

Status

Closed

Instructor

Leon Zurawicki

Tuition*

$2657 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details