UMass Boston

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Sport Marketing & Sales

Course Overview

Date / Time Location Credits Minimium Tuition*
1/26/26 - 5/13/26
TuTh 9:30a.m. – 10:45a.m.		 University Hall Y03-3350 3 $2065 (guest students)
Date
1/26/26 - 5/13/26
Time
TuTh 9:30a.m. – 10:45a.m.
Location
University Hall Y03-3350
Credits
3
Min. Tuition*
$2065 (guest students)

Description

The purpose of this course is to introduce students to the basic principles of sport marketing and equip them with the knowledge and skills necessary to be effective sport marketers. This introductory course will focus on the uniqueness of sport marketing, strategic marketing management, sport consumer behavior, data-based marketing and the role research in sport marketing, market segmentation, product and brand management, pricing strategies, promotions, sales, licensing, sponsorship, electronic media, public relations, legal aspects of sport marketing, evaluation methods in marketing, and the future directions of sport marketing.

Guest registration opens January 12

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Course Details

Session

Regular Academic Session

Class Dates

1/26/2026 - 5/13/2026

Location

University Hall Y03-3350

Enrolled / Capacity

26 / 24

Status

Closed

Instructor

Shushan Dai

Tuition*

$2065 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details