UMass Boston

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Marketing Management

Course Overview

Date / Time Location Credits Minimium Tuition*
5/27/25 - 8/21/25
TBA		 Online 3 $1740 (guest students)
$1725 (current students)
Date
5/27/25 - 8/21/25
Time
TBA
Location
Online
Credits
3
Min. Tuition*
$1740 (guest students)
$1725 (current students)

Description

This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Prerequisites

MBA AF 610 and Graduate degree student in Management

Registration Opens March 3

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Course Details

Session

Special Program 1

Class Dates

5/27/2025 - 8/21/2025

Location

Online

Enrolled / Capacity

0 / 35

Status

Closed

Instructor

Jurui Zhang

Tuition*

$1740 (guest students)
$1725 (current students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details