UMass Boston

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Social Media Marketing

Course Overview

Date / Time Location Credits Minimium Tuition*
-
TuTh 10a.m. – 1p.m.		 REMOTE 3 $1725 (guest students)
Date
-
Time
TuTh 10a.m. – 1p.m.
Location
REMOTE
Credits
3
Min. Tuition*
$1725 (guest students)

Description

Social media provide marketers with several important capabilities not present in most other media including interactivity and measurability. Social media platforms like Facebook, Foursquare, or Twitter have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. In this course, we will deal with the possibilities that Social media can offer companies and how they can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. Special attention will be given to mobile services as well as the special characteristics of social media.

This course is closed for registration.

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Course Details

Session

Special Program 1

Class Dates

-

Location

REMOTE

Enrolled / Capacity

10 / 35

Status

Closed

Instructor

Andrea Reardon

Tuition*

$1725 (guest students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details