UMass Boston

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Social Influence & Compliance Gaining

Course Overview

Date / Time Location Credits Minimium Tuition*
1/6/25 - 1/24/25
TBA		 Online 3 $1398 (guest students)
$1584 (current students)
Date
1/6/25 - 1/24/25
Time
TBA
Location
Online
Credits
3
Min. Tuition*
$1398 (guest students)
$1584 (current students)

Description

This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.

Prerequisites

COMM 100

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Course Details

Session

Winter Session 1, 3 weeks

Class Dates

1/6/2025 - 1/24/2025

Location

Online

Enrolled / Capacity

14 / 30

Status

Open

Instructor

Sarah Tardif

Tuition*

$1398 (guest students)
$1584 (current students)

* The tuition estimate is based on minimum, single-course cost to a new student who is a Massachusetts resident and not enrolled in a multi-course program. State residency, online/in person modality, and matriculation to a degree program may affect cost.

Tuition Details